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Upasham

Health Point Health Point

Upasham – Healthcare with Heart in Dhaka

About the Client

Casper’s is a rising online restaurant brand in Bangladesh, offering a fusion of delicious meals and a playful, character-driven identity. With a goal to connect with food lovers in the digital space, Casper’s wanted its brand to feel fun, engaging, and shareable.

About the Client

In the competitive online food delivery market, Casper’s needed a strong digital personality that would not only attract customers but also keep them engaged. Their goals were:
  • To create a unique character-driven brand identity
  • To boost online orders through creative social media campaigns
  • To stand out from traditional restaurant marketing with storytelling

    • Our Solution

    PaperTown Digital crafted a digital-first strategy to bring Casper’s to life:
  • Social Media Strategy – Built campaigns around quirky, character-based storytelling to resonate with younger audiences.
  • Package Design – Designed packaging that reinforced brand personality and gave customers a memorable unboxing experience.
  • Digital Campaigns –Launched Meta ads, reels, and promotional content to boost orders and visibility.

    • The Impact

  • Significantly increased online orders through engaging digital campaigns.
  • Built a recognizable, character-driven identity in the crowded food delivery space.
  • Enhanced customer loyalty with memorable packaging and fun storytelling

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