Skip links
Send a message

Social

Get in touch

Menu

Social

Get in touch

Menu

support@mistyrose-trout-344393.hostingersite.com
Scroll to top
Send a message
HERE WHERE FUN NEVER ABSOLUTELY NEVER STOPS Scroll Down

Brand Characters

Standing out as a small business in today’s digital world is no easy task. A logo or a color palette alone often isn’t enough to capture attention or build emotional connections. What truly works is giving your brand a personality — a face, a voice, and a story that customers can relate to. That’s where Brand Characters™ come in. At PaperTown, we don’t just design mascots. We craft character-driven identities that humanize your brand, connect instantly with your audience, and power your marketing campaigns across social media, ads, and beyond. Think of it as branding that talks back — turning your business into a story people remember.

"Your brand is the single most important investment you can make in your business."
– Steve Forbes

Why Social Media Marketing Matters

01 Common Mistakes Without Characters

  • Depending only on a logo that feels lifeless in campaigns
  • Struggling to create consistent, engaging content for social media.
  • Blending in with competitors instead of standing apart.
  • Wasting time on generic templates that don’t carry your brand’s personality.

02 What’s Included in Our Brand Characters™ Service

  • Custom Character Design— A unique mascot aligned with your brand’s values and personality
  • Multiple Variations— Different poses, moods, and situations for diverse campaigns
  • Integrated Marketing Assets — Social media posts, ad templates, and reels featuring your character
  • Character-Driven Strategy— Guidance on how to use your character across campaigns
  • Consistent Brand Voice— Fonts, colors, and storytelling style matched to your character
  • Digital Rollout Support — We help you launch and integrate the character seamlessly into your marketing

03 Why Partner with PaperTown?

In a world flooded with choices, looks do matter—but not in the way you think. Visual Identity is about communicating your brand’s soul at a glance. It’s not just a logo—it’s how your brand speaks visually across all touchpoints. At PaperTown, we blend strategy with design to create identities that not only look great—but feel right, stay consistent, and build recognition.
Cartoon Design

AICT Bot

Cartoon Design

Loop Owl

Cartoon Design

Willow Panda

Cartoon Design

AICT Bot

Cartoon Design

Loop Owl

Cartoon Design

Willow Panda

1

Discovery & Strategy Session

We learn about your business, audience, and brand personality to define the right direction.
2

Character Concepting

Character Concepting Early sketches and moodboards are developed to align personality, look, and tone.
3

Design & Refinement

The character is illustrated with multiple variations and refined based on feedback.
4

Integration into Marketing

We apply the character into social media templates, ads, and campaign visuals.
5

Toolkit Delivery & Support

You receive a ready-to-use character system with assets and rollout guidance.

Frequently Asked Questions

Is this just a mascot design?

No. We go beyond design and integrate your character into marketing templates, campaigns, and strategies — so it actually drives results.

Can the character evolve as my business grows?

Yes. Characters are designed to expand into animations, chatbot avatars, and even AI-driven campaigns.

Do I get raw files or ready-to-use assets?

We deliver ready-to-use, campaign-ready assets so you can post immediately. Editable files can be arranged if needed.
Explore
Drag