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KagojBari

NGO NGO

Upasham – Healthcare with Heart in Dhaka

About the Client

KagojBari is a leading creative stationery and lifestyle brand in Bangladesh, built around the idea of inspiring imagination, learning, and self-expression. Focused on students, young professionals, and creative minds, the brand transforms everyday paper products into experiences that feel modern, joyful, and meaningful.

About the Client

In a market dominated by traditional stationery brands, KagojBari needed a bold identity that could connect with younger audiences and stand out both online and offline. Their goals were:
  • To build a distinctive and youth-friendly brand identity
  • To establish a strong digital presence through social storytelling
  • To create a high-impact campaign that drives national visibility and PR

    • Our Solution

    PaperTown Digital partnered with KagojBari to create a complete digital and campaign ecosystem that blends creativity with performance:
  • Brand Identity & Guidelines – Developed a vibrant, playful visual language aligned with the brand’s youthful personality
  • Website Design & Development – Built a clean, engaging platform to showcase products, campaigns, and brand stories
  • Social Media Campaigns –Designed highly interactive content systems, reels, and creative templates for audience engagement
  • Video Content Production –Produced storytelling-driven visual campaigns optimized for social reach
  • Guinness World Record Campaign –Conceptualized and executed a major campaign that positioned the brand in national conversation and earned significant PR traction

    • The Impact

  • Generated massive nationwide PR exposure through the Guinness World Record campaign
  • Elevated KagojBari as a youth-first, innovation-driven stationery brand
  • Increased engagement and visibility across social media platforms
  • Built strong emotional connection with students and creative communities

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