Loop
Store Store
Loop – A Modern Bookstore for the Digital Age
About the Client
Loop is a progressive bookstore in Bangladesh that aims to redefine how readers discover, purchase, and engage with books. With a strong focus on blending the charm of bookstores with modern digital convenience, Loop wanted to create a seamless online-to-offline experience for readers.
About the Client
As book retail continues to shift online, Loop needed a comprehensive digital identity to establish itself as a forward-thinking, reader-friendly brand. Their goals were:
To build a recognizable bookstore brand with a modern identity
To launch an e-commerce platform tailored for books
To drive community engagement through campaigns and social media storytelling
Our Solution
PaperTown Digital designed an end-to-end digital ecosystem to position Loop as a digital-first bookstore:
- Branding & Visual Identity – Developed clean, modern brand guidelines to reflect trust and creativity.
- Website Development – Built a fully functional e-commerce website with book categories, search features, and easy checkout.
- Social Media Strategy – Designed campaigns highlighting book launches, reading culture, and community-driven content.
- Logo Design – Created a versatile, bookstore-ready logo system.
The Impact
- Enabled seamless online book sales, expanding Loop’s reach beyond physical spaces.
- Established Loop as a modern and digital-first bookstore in Bangladesh
- Built a loyal community of readers through creative social media campaigns
